Zeiss Touit lenses for Sony nex E/Fuji X mounts

Discussion in 'Open Gear Talk' started by serhan, Apr 30, 2013.

  1. serhan

    serhan All-Pro

    May 7, 2011
    Zeiss blog updated their website, now calling the lenses touit:
    We reveal the best-kept secret about the new family of lenses for mirrorless systems cameras | Camera Lens Blog

    Touit 2.8/12
    Dimensions (with caps) E: 81 mm (3.19″) X: 86 mm (3.39″)
    Diameter of focusing ring E, X: 65 mm (2.56″)
    Weight E: 260 g (0.57 lbs) X: 270 g (0.60 lbs)
    Touit 2.8/12 data sheet

    Touit 1.8/32
    Dimensions (with caps) E: 72 mm (2.83″) X: 76 mm (2.99″)
    Diameter of focusing ring E, X: 65 mm (2.56″)
    Weight E: 200 g (0.44 lbs) X: 210 g (0.46 lbs)
    Touit 1.8/32 data sheet

    The Touit leaflet
    According to Fujirumors, Australian photo shop, that is taking preorders, put AU$1500 (~$1550) preliminary pricing on the lenses. The official announcement will be in one week...
  2. Looks promising, should make plenty of people happy.
  3. Armanius

    Armanius Bring Jack back!

    Jan 11, 2011
    Houston, Texas
    TOUIT (pronounced "do-it")??? Couldn't Zeiss come up with a better name? Quite anti-climatic from Sonnars and Biogons ...
  4. NightBird

    NightBird Regular

    Apr 23, 2013
    Sydney, Australia
    I think a 'touit' is also a central and south American parrot. Still not emotive as 'sonnar' though. Biogon sounds a little like the Australian slang word Bogan which basically means an unsophisticated and or uneducated person.

    Regardless, here's hoping it's yet another nice lens.
  5. Armanius

    Armanius Bring Jack back!

    Jan 11, 2011
    Houston, Texas
    Zeiss' new marketing slogan -- "Just Touit."
  6. retow

    retow All-Pro

    Jul 24, 2010
    f1.8, 32mm versus Fuji`s excellent and much cheaper f1.4, 35mm. Will the Zeiss be able to better it?
  7. Lightmancer

    Lightmancer Super Moderator Subscribing Member

    Aug 13, 2011
    Sunny Frimley
    Bill Palmer
    "Sonnar", "Biogon", "Planar" etc are lens designs and refer to the number and configuration of lens elements. Leica, on the other hand, use lens names to indicate lens speed. Thus, generally speaking, "Noctilux" is f1, "Summilux" f1.4, "Summicron" f2.0, "Elmarit" f2.8, "Elmar" f3.5, and so on.

    "Touit" sounds like something some spotty marketeer has come up with. It brings to mind the old gag about "a round touit" as in I'll get a round touit."

    As my dear, sweet little old mother always used to say, "Never eat, drive or wear something named by a committee..."

    Sent from another Galaxy
  8. Jock Elliott

    Jock Elliott All-Pro

    Jan 3, 2012
    Troy, NY
    Even better, since the lens are round, now you can finally get "a round touit."

    Cheers, Jock
  9. serhan

    serhan All-Pro

    May 7, 2011
    From the rumor sites, offical prices for the new Zeiss Touit lenses:
    Touit 32mm f/1.8 for 799 Euro/ $900
    Touit 12mm f/2.8 for 1099 Euro/ $1250