Here's Thom Hogan's take on it, which I agree with wholeheartedly though my viewpoint is not popular. Basically, a poorly thought out marketing strategy that appears driven not by making a better system, but by just trying to "appeal" to a certain market. Thom lays it out better than I can, and why the X-A1 could dilute the X-Trans impact -- which would be very bad for Fuji. Also why the X-M1 could see a problem because of it. http://www.sansmirror.com/newsviews/fujifilm-introduces-the-x.html I'm not going to stay and discuss this, I post this just for folks to read. I had enough of that action the LAST time I criticized Fuji, lol. Keep in mind, I am fully bought into Fuji so my comments are not bashing by another brand partisan.