The Hasselblad Lunar

Oh my god... that looks like one of those April Fools articles, but it isn't. That could be a case study for marketing classes in business school.

Are there worse examples from the past?
 
Reminds me of this:

pat-boone-in-a-metal-mood-640-80.jpg


2B20B2191278F5936D92F72A79B1E.jpg
 
This is really quite distressing. Take a long-in-the-tooth digicam, wrap it in the seat bolster from a 1979 Ford Cortina, add Etch-a-sketch blobby knobbies and - Bob's your Dane, the Looney - sorry, Lunar. I cannot imagine why anyone with an ounce of taste, a pecksnif of practicality or a scintilla of commonsense would fork out hard earned wedge for this abomination.

Sent from another Galaxy
 
I did start a thread about designers not being recognised for their efforts

In this case these people should be named but my guess its really a committee chaired by a camel
 
Yes you are right Bart - Camels are at least honestly designed for their environment. I believe some of them can be quite expensive too.

perhaps a rewording? - A committee of camels chaired by a Platypus produces a White Elephant.
 
Sadly, Hasselblad execs are so into themselves they feel the Hasselblad badge can sell any piece of crap ... unfortunately they may be right.

A camel is a horse designed by a committee.
 
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