My two cents. Let's look at the possible market of this camera. A person with zero knowledge of photography walks into Best Buy and says "hey, I'm looking for something for our next vacation, we're headed to Disney. Currently we have a small point and shoot(not a hardcore compact, but the typical run of the mill compact) but we'd like something more capable and maybe does video but in a small package."
Salesman: Well, you're lucky, we just got the next best thing — this new Canon, you've heard of Canon right.
Buyer: (not really wanting to sound out of touch but maybe his heard of it or perhaps a tv commercial) Sure, I've heard of it.
Sales: Well, this new camera is perfect, its small and compact with amazing image quality just like its bigger brother but wrapped up in here.
Buyer: Wow, are you serious
Salesman: Yup, its new, just came out. Folks were complaining that in order to get quality they needed to lug around bigger more profesional cameras and Canon, took hands into their own hands and gaves us this.
Buyer: wow it looks awesome, metal, great lens, how much
Salesman: well, yup, its all that and more because you buy this one camera and you won't have to buy any more lenses, its an all inclusive package that will grow with you and your family and everyone can use it(he puts on 'P' mode) and fires away.
Buyer: OMG, the quality is unreal
Salesman: Look, he picks up a T3i and shoot a frame, look for yourself, the same quality in a smaller package
Buyer: I'm sold
Sales: here get this kit with tripod, 16mb card, this cool bag and you're all set, enjoy disney
That's this cameras main customer base. If would be a kid at Best Buy with commission I'd sell this like a gold diamond all the time. Would I buy one, not really but I wouldn't mind shooting one though.