The price has been dropped to $369.00 and it even includes a samsung hotshoe flash and lens.
ISGNX10025B1 Samsung NX100 AF DSLR Digital Camera - Black- with 20-50mm Zoom Lens, & Samsung SEF15A A-TTL External Flash
ISGNX10025B1 Samsung NX100 AF DSLR Digital Camera - Black- with 20-50mm Zoom Lens, & Samsung SEF15A A-TTL External Flash