I'm in serious danger of becoming a Sony f-boy (I think if I spell it out, the forum software will kill it, even though I'm being really positive here). I absolutely love the RX1, I'm impressed if not interested (near term anyway) in the A7 and A7r, and I love the sensor in the RX100 even if I didn't like the camera overall. I was not a fan of the UI on the Nex or the "too much in a small package" RX100, but am totally into the UI of the RX1 and what I've seen of the A7 and this RX10. This RX10 looks like a simply stunning camera if you're in the market for something of it's ilk. I'm not at all, but I predict once I get one in my hands I'm gonna have to keep reminding myself of all of the reasons it's not for me. Because mating that sensor with this lens and the various features and UI of the camera, I'm gonna really like it a lot. If I was just a LITTLE bit less into some pretty particular things in photography, this could easily be an all-in-one for just about anyone slightly less obsessive. My head doesn't work well with zooms - the options screw up my ability to see. But for those who do and who are just shy of fully obsessive about IQ, specific shooting features (in my case, a good auto ISO implementation and some sort of distance scale for MF), and ultra long or ultra wide focal lengths, what COULDN'T you do really really well with this camera???
-Ray