I do like the look of the RX 1. It's already so small compared to my other camera that I can't imagine most people giving it any more attention than most point and shoots.
I may be wrong but don't most of the non-photographing public, or casual photographers, associate the Sony name with consumer goods?
Like I said, I do like the looks but not as much as the feel! Reminds me of my Ricoh XRP, very much in fact.
This weekend I was shooting at a concert with my RX 1, put it away and took out my D4. Within two minutes some guy, who worked for the promoter, approached me and asked who I was shooting for.
With the RX1 I already feel invisible.